Who reads it?

Following our last post of analysing the codes and conventions of a TV Listings magazine front cover, we conducted further research into who reads TV Listings magazines.

The national readership survey websites gives statistics of who reads these magazines, here are our findings:

The majority of people who read TV magazines are:

• 
  
  Aged 45 or over
• 
  
  Female
• 
  
  Classified in the C2DE social grade

The C2DE Social Grade are those who are skilled working class, working class and those who are the lowest level of subsistence. From these results we now have to consider aiming our TV Listings Magazine to a different target audience to our soap opera (target audience 17-27 years old). We have issued questionnaires asking questions in relation to this issue, so when we receive the results we will then be able to discover the target audience for our TV Listings magazine!