We created a reader profile for our target audience who would be reading the TV listings magazine. It is usual for the older generation to read TV listings magazines; for example, mothers who work part time, which made it easier to decide our target audience. We have also created a viewer profile which is for those in which we aim to target that will watch the soap opera. We aimed this at younger adults as we believed, because we are of the same age, that our opinion and what we look for in soaps would help us out in what we are creating. This way, we can use our own expectations as well as our audience's.
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